is a multipurpose formula that cannot be missing from your hair care routine if you have blonde hair. This award-winning product was actually developed to enhance the tone of blonde strands, while equally nourishing and cleansing the hair.

On one side, the Pure Violet Pigments in the composition help to remove brassiness, leaving your blonde shade cooler and brighter. Simultaneously, the Salicylic Acid also present in the composition has a repairing action that strengthens your strands from the core. While providing all of these benefits, the Redken Color Extend Blondage Shampoo offers a gentle cleanse as well, adding softness and shine after each application.

Last but not least, as with all hair care products by Redken, this shampoo has a special formula that comes in unique packaging. In fact, besides having an exciting design, Redken’s bottles have at least 93% of recycled plastic. In addition, each composition has an advanced concentration of effective ingredients and a balanced pH that respects and maintains the integrity of the hair. Therefore, Redken’s formulas are perfect to preserve a natural acidity level that prevents frizz, dryness and breakage.

*Due to packaging redesign and improvements, these may not reflect exactly the product you receive*