a neutralizing shampoo for white and grey hair. These hair types tend to naturally develop brassy tones over time. This shampoo will not only neutralize said tones but also enhance the hair color and shine. First, the formula contains violet micro-pigments that give the shampoo a deep purple color. However, what these pigments will do is neutralize yellow undertones to leave the hair white or grey, depending on the overall color and setting time. Then, the amino acids in the formula smooth the hair fiber and compensate for possible loss of proteins. Thus, making the hair stronger and softer, and more manageable. Finally, this shampoo was specifically developed for white and grey hair, both naturally occurring or lightened.

*Due to packaging redesign and improvements, these may not reflect exactly the product you receive*